About
Hi, I'm Célio. The person behind the pixels.
My homepage told you what I do: I solve human problems. Here is how I got there.
From the 90s to Now
I was born and raised in Portugal before moving to Spain in my twenties.
I've been speaking the language of the web since the 1990s programming, designing, and breaking things long before "Product Designer" was a common title.
I even founded my first company at twenty, learning early on that a great product is useless if it doesn't work as a business.
Today, I keep that momentum going. I lead design teams by day and get my hands dirty as a maker by night.
It means I lead with experience, not just theory.
My Philosophy: Don't Make Me Think
You read it on my homepage, and I'll say it again: if a user has to pause and think about how to use an interface, I haven't done my job.
But this isn't just about empathy; it is about the bottom line.
I use User Experience (UX) strategies to design for the business by placing the user at the center of the design process.
Friction stops growth. Confusion loses customers.
By taking the hard work out of the user's hands, I clear the path for the product to truly succeed.
Complexity is my playground
I apply this "zero-friction" mindset to the most challenging technologies. I don't shy away from the hard stuff:
Artificial Intelligence: I focused on making AI interactions feel human and intuitive (see how I did this in Sphera).
Blockchain: I worked to simplify complex Web3 architectures into accessible experiences (check out Metallicus).
No-Code: Transforming messy Figma files into clean, readable code (check out Bitloops).