1. Role
    Product Designer
  2. Timeframe
    2015 to 2018
  3. Industry
    Media, Communication, Digital news

Telefónica

This project, which has its headquarters in Madrid's city center, was in charge of implementing an ambitious strategy to develop, execute, and maintain a strong design system to improve consistency among various Telco brands. I was part of the Tuenti team.

The Challenge

I was part of one of the key teams responsible for feeding the design system with a huge amount of features and experiences. My team required me to make sure the bridge created between the design system team and the development team was holding strong and tight. Every delivery to stakeholders was in fact a great achievement not only for me but for all the people involved in the process.

Design system

Telefónica's Design system is user-centric, mobile first, scalable and with a clear vision of what goals to achieve in the future. To scale the product ecosystem there was a need to centralize all the global decisions in a core team focused on giving all the guidelines to build new components, features and experiences.

Design process

The global plan of action is a logical and meaningful culmination of the current good practices with an efficient thinking process. Design process was organized like this:

The global design process implemented in the majority of my projects.The design process used at Telefónica (Tuenti)

Product

Telefónica is doing an incredible job. I’m glad I’ve had the extreme privilege to work with such talented people. Keeping consistency across multiple brands is definitely what Telefónica is best at. It’s the rules, constraints, and principles implemented in both design and code that will create a single source of truth.

Overview